Welcome to Prismatic Diamonds (“we,” “us,” or “our”). This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Prismatic Diamonds, powered by Shopify.

1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including:

• Web browser
  
• IP address
  
• Time zone
  
• Cookies installed on your device
  
• Pages or products you view
  
• Websites or search terms that referred you
  

When you make or attempt to make a purchase, we collect:

• Name
  
• Billing address
  
• Shipping address
  
• Payment information (processed securely via our payment providers)
  
• Email address
  
• Phone number
  

We refer to this as “Order Information.”

2. How We Use Your Information

We use your personal information to:

• Process and fulfill orders
  
• Communicate with you about your purchase
  
• Screen orders for potential risk or fraud
  
• Provide customer support
  
• Send marketing emails (only if you opt in)
  
• Improve and optimize our website and customer experience
  

3. Sharing Your Personal Information

We share your information with trusted third parties to help us operate our business, including:

• Shopify (our ecommerce platform provider)
  
• Payment processors to securely complete transactions
  
• Shipping carriers to deliver your orders
  
• Analytics providers to understand website usage
  

We may also share information to comply with laws and regulations or to protect our rights.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Keep items in your cart
  
• Improve website functionality
  
• Analyze website traffic
  
• Personalize your shopping experience
  

You can control cookies through your browser settings.

5. Marketing Communications

If you opt in to receive marketing emails, we may send you updates about new products, promotions, and special offers. You can unsubscribe at any time by clicking the “unsubscribe” link in our emails.

6. Data Retention

We retain your Order Information for our records unless and until you ask us to delete it, subject to legal and accounting requirements.

7. Your Rights

Depending on your location, you may have the right to:

• Access personal information we hold about you
  
• Request corrections
  
• Request deletion
  
• Opt out of marketing communications
  

To exercise your rights, please contact us using the details below.

8. Security

We take reasonable precautions and follow industry best practices to protect your personal information. Payment information is encrypted and processed securely through our payment providers.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons.

10. Contact Us

For more information about our privacy practices or to make a request, please contact us at:

714-860-2507